A Guide to Logo Colors
Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. But what is it that makes a logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
The psychology of colors is important to know. It is how people’s emotions and thinking are stirred when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Colors have an effect on what we think. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.
When creating a logo, it is important to ask several questions about your business. Is your market targeting males or females? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let us consider the warm colors first.
If you use red, then you are attracting male audiences. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It possesses overall energy. Children love this color.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
The most popular logo color is blue. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
The color of luxury is purple. Purple is grand and distinguished but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white are neither warm nor cool. You get a powerful logo if you combine black and white with other colors.
In this website, you will learn more about logo colors so check it out!
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This post topic: Advertising & Marketing